SV Schweiz – IP Suisse

For SV Schweiz, we produced a film about their transition to IP-SUISSE-certified meat products. The goal was to explain what IP-SUISSE stands for and give an authentic insight into the people and practices behind the certification.

Like many of our productions, this project required us to fully understand the topic before telling the story. We need to understand the context and the responsibility behind the communication. The film was not meant to present one label as the ultimate solution, but to show one meaningful step within SV Schweiz’s broader efforts around animal welfare, biodiversity, climate goals and more conscious menu planning.

The production took place within a compact six-hour shoot. We worked with farmers and representatives from IP-SUISSE and SV Schweiz, most of whom were not used to being in front of the camera. By keeping the tone natural and focusing on real situations, the film became informative without feeling too technical.

The result is a film that is both informative and enjoyable to watch. It makes biodiversity and animal welfare more tangible, showing them not as abstract requirements, but as meaningful practices carried by people who care about what they do.