VITO x Zoe Vai

VITO regularly releases limited collector’s pieces that reflect the brand beyond its restaurants. For this collaboration with ceramic artist Zoe Vai, the goal was to create the visual campaign for a handmade apéro plate inspired by the silhouette of a VITO pizza.

To promote the launch, we produced a reel that followed Zoe Vai throughout the creation process, giving viewers an insight into the craftsmanship, creative decisions and time invested in every piece. By making the story behind the product visible, the campaign communicated the uniqueness and value of this limited edition in an authentic way.

The campaign was complemented by lifestyle photography of the finished plate as well as process images from the workshop. Together, the content turned a product launch into a story people wanted to engage with, resulting in strong reach and very positive feedback.